Maxim Haartsen is the Co-founder and CEO of eJaby, an innovative e-commerce marketplace offering premium-quality overstock products at exceptional value while reducing environmental impact. Maxim earned a Master’s Degree in Life Sciences from the University of Maastricht, initially pursuing a career in medical research before transitioning into business. His career spans diverse industries, including pharmaceutical sales, marketing, and business development, across multiple countries, including Spain, Japan, the UK, and the UAE, enriching his cultural and business acumen. Motivated by the environmental burden of food loss and his distaste for waste, Maxim co-founded eJaby with his wife, Menna Shahin. The platform connects consumers directly with suppliers, offering high-quality products at unbeatable prices, and reducing wastefulness while providing access to affordable premium goods. Today, he balances his growing business with fatherhood, drawing inspiration from his two children and his passion for art. Maxim’s story is one of persistence, adaptability, and innovation, embodying a mission to positively impact both business and the environment.