Based in Dubai, Deeba Giannoulis is a driving force behind the marketing of Sustainable U.S. Soy in South Asia and Sub-Saharan Africa. She spearheads the Right to Protein campaign, highlighting the critical role of protein in our diets and how protein plays an important part not just in food security but nutritional security. Deeba is an advocate of sustainable sourcing of raw material of soy that strengthen capacity for adaptation to climate change to reliably deliver high quality food and feed to help nourish people around the globe. Deeba is dedicated to sustainability for both current and future generations.